{"id":1131,"date":"2026-05-05T05:00:00","date_gmt":"2026-05-05T04:00:00","guid":{"rendered":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/?p=1131"},"modified":"2026-04-17T13:19:02","modified_gmt":"2026-04-17T12:19:02","slug":"will-ai-influencers-change-the-marketing-landscape","status":"publish","type":"post","link":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/will-ai-influencers-change-the-marketing-landscape\/","title":{"rendered":"Will AI influencers change the marketing landscape?"},"content":{"rendered":"\n<p><strong>With<\/strong> <strong>Dr Dinara Davlembayeva<\/strong><\/p>\n\n\n\n<p>In this series of Newcastle University\u2019s \u2018From Newcastle\u2019 podcast, we explore the rise of artificial intelligence and how it\u2019s shaping our lives. From creativity and education to ethics and the environment, we\u2019ll be asking big questions about AI and hearing from Newcastle University experts to help us make sense of it all.<br><br>In today\u2019s episode, we\u2019re asking \u2018<strong>Will AI influencers change the marketing landscape?<\/strong>\u2019<\/p>\n\n\n\n<p>To help us answer the question, we\u2019ll be joined by our expert, <a href=\"https:\/\/www.ncl.ac.uk\/business\/people\/profile\/dinaradavlembayeva.html\">Dinara Davlembayeva<\/a>, Lecturer in Digital Business at Newcastle University Business School<br><br>STAY CONNECTED WITH NEWCASTLE UNIVERSITY:<\/p>\n\n\n\n<p>Instagram:&nbsp;<a href=\"https:\/\/www.instagram.com\/newcastleuni\">@newcastleuni<\/a><br>TikTok:&nbsp;<a href=\"https:\/\/www.tiktok.com\/@newcastleuni\">@newcastleuni<\/a><br>X:&nbsp;<a href=\"https:\/\/x.com\/fromNCLpodcast\">@FromNCLPodcast<\/a>&nbsp;|&nbsp;<a href=\"https:\/\/x.com\/UniofNewcastle\">@UniofNewcastle<\/a><br>YouTube:&nbsp;<a href=\"https:\/\/www.youtube.com\/@newcastleuni\">https:\/\/www.youtube.com\/@newcastleuni<\/a><\/p>\n\n\n\n<p>CREDITS:<\/p>\n\n\n\n<p>Hosted by Teagan Herbert-Davies<br>Audio and Editing by Helen Williams<br>Production by Stef Moorhead<\/p>\n\n\n\n<p>From Newcastle is produced by Newcastle University. Newcastle University relies on voluntary donations to support many of our education and research programmes. These donations make a huge difference to people locally and around the world:&nbsp;<a href=\"https:\/\/www.ncl.ac.uk\/alumni\/support\/support-us\/\">https:\/\/www.ncl.ac.uk\/alumni\/support\/support-us\/<\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s episode, we\u2019re asking \u2018Will AI influencers change the marketing landscape?\u2019 To help us answer the question, we\u2019ll be joined by our expert, Dinara Davlembayeva, Lecturer in Digital Business at Newcastle University Business School<\/p>\n","protected":false},"author":4659,"featured_media":1122,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[97],"tags":[27,69],"class_list":["post-1131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-podcast","tag-ai","tag-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Will AI influencers change the marketing landscape? - From Newcastle Podcast<\/title>\n<meta name=\"description\" content=\"In today\u2019s episode, we\u2019re asking \u2018Will AI influencers change the marketing landscape?\u2019 To help us answer the question, we\u2019ll be joined by our expert, Dinara Davlembayeva, Lecturer in Digital Business at Newcastle University Business School\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/will-ai-influencers-change-the-marketing-landscape\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Will AI influencers change the marketing landscape?\" \/>\n<meta property=\"og:description\" content=\"In today\u2019s episode, we\u2019re asking \u2018Will AI influencers change the marketing landscape?\u2019 To help us answer the question, we\u2019ll be joined by our expert, Dinara Davlembayeva, Lecturer in Digital Business at Newcastle University Business School\" \/>\n<meta property=\"og:url\" content=\"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/will-ai-influencers-change-the-marketing-landscape\/\" \/>\n<meta property=\"og:site_name\" content=\"From Newcastle Podcast\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-05T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-17T12:19:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/files\/2026\/04\/AI-Influencers-Square.png\" \/>\n\t<meta property=\"og:image:width\" content=\"3000\" \/>\n\t<meta property=\"og:image:height\" content=\"3000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"nsh92\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Will AI influencers change the marketing landscape?\" \/>\n<meta name=\"twitter:description\" content=\"In today\u2019s episode, we\u2019re asking \u2018Will AI influencers change the marketing landscape?\u2019 To help us answer the question, we\u2019ll be joined by our expert, Dinara Davlembayeva, Lecturer in Digital Business at Newcastle University Business School\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/files\/2026\/04\/AI-Influencers-Square.png\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nsh92\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/will-ai-influencers-change-the-marketing-landscape\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/will-ai-influencers-change-the-marketing-landscape\/\"},\"author\":{\"name\":\"nsh92\",\"@id\":\"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/#\/schema\/person\/e92c7e954b9dfda6ba6515d3c4e60d0f\"},\"headline\":\"Will AI influencers change the marketing landscape?\",\"datePublished\":\"2026-05-05T04:00:00+00:00\",\"dateModified\":\"2026-04-17T12:19:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/will-ai-influencers-change-the-marketing-landscape\/\"},\"wordCount\":185,\"publisher\":{\"@id\":\"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/#organization\"},\"image\":{\"@id\":\"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/will-ai-influencers-change-the-marketing-landscape\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/files\/2026\/04\/AI-Influencers-Banner.png\",\"keywords\":[\"AI\",\"business\"],\"articleSection\":[\"Artificial Intelligence (AI)\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/will-ai-influencers-change-the-marketing-landscape\/\",\"url\":\"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/will-ai-influencers-change-the-marketing-landscape\/\",\"name\":\"Will AI influencers change the marketing landscape? - From Newcastle Podcast\",\"isPartOf\":{\"@id\":\"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/will-ai-influencers-change-the-marketing-landscape\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/will-ai-influencers-change-the-marketing-landscape\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/files\/2026\/04\/AI-Influencers-Banner.png\",\"datePublished\":\"2026-05-05T04:00:00+00:00\",\"dateModified\":\"2026-04-17T12:19:02+00:00\",\"description\":\"In today\u2019s episode, we\u2019re asking \u2018Will AI influencers change the marketing landscape?\u2019 To help us answer the question, we\u2019ll be joined by our expert, Dinara Davlembayeva, Lecturer in Digital Business at Newcastle University Business School\",\"breadcrumb\":{\"@id\":\"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/will-ai-influencers-change-the-marketing-landscape\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/will-ai-influencers-change-the-marketing-landscape\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/will-ai-influencers-change-the-marketing-landscape\/#primaryimage\",\"url\":\"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/files\/2026\/04\/AI-Influencers-Banner.png\",\"contentUrl\":\"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/files\/2026\/04\/AI-Influencers-Banner.png\",\"width\":1200,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/will-ai-influencers-change-the-marketing-landscape\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Will AI influencers change the marketing landscape?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/#website\",\"url\":\"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/\",\"name\":\"From Newcastle Podcast\",\"description\":\"Bringing you the people and stories behind our research\",\"publisher\":{\"@id\":\"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/#organization\",\"name\":\"From Newcastle Podcast\",\"url\":\"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/files\/2021\/05\/cropped-64192.png\",\"contentUrl\":\"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/files\/2021\/05\/cropped-64192.png\",\"width\":881,\"height\":250,\"caption\":\"From Newcastle Podcast\"},\"image\":{\"@id\":\"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/#\/schema\/person\/e92c7e954b9dfda6ba6515d3c4e60d0f\",\"name\":\"nsh92\",\"url\":\"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/author\/nsh92\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Will AI influencers change the marketing landscape? - From Newcastle Podcast","description":"In today\u2019s episode, we\u2019re asking \u2018Will AI influencers change the marketing landscape?\u2019 To help us answer the question, we\u2019ll be joined by our expert, Dinara Davlembayeva, Lecturer in Digital Business at Newcastle University Business School","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/will-ai-influencers-change-the-marketing-landscape\/","og_locale":"en_GB","og_type":"article","og_title":"Will AI influencers change the marketing landscape?","og_description":"In today\u2019s episode, we\u2019re asking \u2018Will AI influencers change the marketing landscape?\u2019 To help us answer the question, we\u2019ll be joined by our expert, Dinara Davlembayeva, Lecturer in Digital Business at Newcastle University Business School","og_url":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/will-ai-influencers-change-the-marketing-landscape\/","og_site_name":"From Newcastle Podcast","article_published_time":"2026-05-05T04:00:00+00:00","article_modified_time":"2026-04-17T12:19:02+00:00","og_image":[{"width":3000,"height":3000,"url":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/files\/2026\/04\/AI-Influencers-Square.png","type":"image\/png"}],"author":"nsh92","twitter_card":"summary_large_image","twitter_title":"Will AI influencers change the marketing landscape?","twitter_description":"In today\u2019s episode, we\u2019re asking \u2018Will AI influencers change the marketing landscape?\u2019 To help us answer the question, we\u2019ll be joined by our expert, Dinara Davlembayeva, Lecturer in Digital Business at Newcastle University Business School","twitter_image":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/files\/2026\/04\/AI-Influencers-Square.png","twitter_misc":{"Written by":"nsh92","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/will-ai-influencers-change-the-marketing-landscape\/#article","isPartOf":{"@id":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/will-ai-influencers-change-the-marketing-landscape\/"},"author":{"name":"nsh92","@id":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/#\/schema\/person\/e92c7e954b9dfda6ba6515d3c4e60d0f"},"headline":"Will AI influencers change the marketing landscape?","datePublished":"2026-05-05T04:00:00+00:00","dateModified":"2026-04-17T12:19:02+00:00","mainEntityOfPage":{"@id":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/will-ai-influencers-change-the-marketing-landscape\/"},"wordCount":185,"publisher":{"@id":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/#organization"},"image":{"@id":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/will-ai-influencers-change-the-marketing-landscape\/#primaryimage"},"thumbnailUrl":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/files\/2026\/04\/AI-Influencers-Banner.png","keywords":["AI","business"],"articleSection":["Artificial Intelligence (AI)"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/will-ai-influencers-change-the-marketing-landscape\/","url":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/will-ai-influencers-change-the-marketing-landscape\/","name":"Will AI influencers change the marketing landscape? - From Newcastle Podcast","isPartOf":{"@id":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/#website"},"primaryImageOfPage":{"@id":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/will-ai-influencers-change-the-marketing-landscape\/#primaryimage"},"image":{"@id":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/will-ai-influencers-change-the-marketing-landscape\/#primaryimage"},"thumbnailUrl":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/files\/2026\/04\/AI-Influencers-Banner.png","datePublished":"2026-05-05T04:00:00+00:00","dateModified":"2026-04-17T12:19:02+00:00","description":"In today\u2019s episode, we\u2019re asking \u2018Will AI influencers change the marketing landscape?\u2019 To help us answer the question, we\u2019ll be joined by our expert, Dinara Davlembayeva, Lecturer in Digital Business at Newcastle University Business School","breadcrumb":{"@id":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/will-ai-influencers-change-the-marketing-landscape\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/will-ai-influencers-change-the-marketing-landscape\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/will-ai-influencers-change-the-marketing-landscape\/#primaryimage","url":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/files\/2026\/04\/AI-Influencers-Banner.png","contentUrl":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/files\/2026\/04\/AI-Influencers-Banner.png","width":1200,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/will-ai-influencers-change-the-marketing-landscape\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/"},{"@type":"ListItem","position":2,"name":"Will AI influencers change the marketing landscape?"}]},{"@type":"WebSite","@id":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/#website","url":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/","name":"From Newcastle Podcast","description":"Bringing you the people and stories behind our research","publisher":{"@id":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/#organization","name":"From Newcastle Podcast","url":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/#\/schema\/logo\/image\/","url":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/files\/2021\/05\/cropped-64192.png","contentUrl":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/files\/2021\/05\/cropped-64192.png","width":881,"height":250,"caption":"From Newcastle Podcast"},"image":{"@id":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/#\/schema\/person\/e92c7e954b9dfda6ba6515d3c4e60d0f","name":"nsh92","url":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/author\/nsh92\/"}]}},"_links":{"self":[{"href":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/wp-json\/wp\/v2\/posts\/1131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/wp-json\/wp\/v2\/users\/4659"}],"replies":[{"embeddable":true,"href":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/wp-json\/wp\/v2\/comments?post=1131"}],"version-history":[{"count":1,"href":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/wp-json\/wp\/v2\/posts\/1131\/revisions"}],"predecessor-version":[{"id":1132,"href":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/wp-json\/wp\/v2\/posts\/1131\/revisions\/1132"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/wp-json\/wp\/v2\/media\/1122"}],"wp:attachment":[{"href":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/wp-json\/wp\/v2\/media?parent=1131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/wp-json\/wp\/v2\/categories?post=1131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/podcasts.ncl.ac.uk\/fromnewcastle\/wp-json\/wp\/v2\/tags?post=1131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}